Meagan Lopez oversees the global digital advertising strategy and operations for the New York Times. Based in Paris, she manages advertising ops and planning teams in London, Hong Kong and Paris.
She started the Digital Lab Series, a monthly learning series for the New York Times, where she invited speakers from startups, corporations and digital advertising agencies to speak about what they were doing in the digital advertising space. It was an informal, hour long session where people from all international sales offices — Dubai, Hong Kong, Paris, Tokyo, Singapore and London — congregated for a dosage of digital from the outside world.
She began her career in startups, co-founding prominent social media marketing agency, SocialKaty, in Chicago and overseeing social media marketing for the United States’ largest tech conference, TechWeek. She moved on to help start VivaKi’s social media buying arm in Chicago and then to oversee brand relations at VivaKi in London.
The video below was a presentation from ICEEFEST in Bucharest, Romania on how the New York Times is Making Old Technology New in 2017.